Lech Brewery

For a pitch project for Lech Beer I created couple of key visuals, along with ATL storyboards.

Main campaign idea was based on a slogan „Lech. Positively.” and every adaptation worked off of that idea.

The storyboards were based on a simple adaptation of Polish proverbs, like ”Little thing, but brings joy”, ”Better late than ever”, as well as wordplays ”Positive turn of things”.