Key-visuals and ATL storyboards for a pitch for Lech Beer.



On the screen there’s a twist-off bottle of beer, the hand reaches for it, twists the cap off, we hear the sound of the bubbles coming out with the VO “Positive twist of things”.

There’s a blank screen, with our background, established through other campaign elements (ATL, BTL, digital), so that people know what we are talking about almost immediately. The blank screen lasts for almost 3/4 of the running time of the add (like 15 seconds) with sounds of a party going on. After that the hand puts a single bottle of beer in the middle of the screen with the VO “Better late than ever”.