I’m a common-sense enthusiast, specializing in building digital products.
First things first
I used to work in advertising, where it would seem common sense is not that common and most of the time you get a feeling it’s the last thing anyone is willing to consider. With each passing year, I got more and more frustrated with the insignificance of my efforts, not fully comprehending what I was supposed to do. Finally, I got tired of the apparent emptiness of that business and I left, hoping never to go back.
Since then I’m focused on building digital products, learning how to connect business, marketing, and client’s needs using mostly logic and visuals, while teaching myself — and others — new skills and ways of thinking about everything.
So what do I actually do?
I design digital things. Systems, applications, processes, you name it. I do tend to focus on what is known as user/client experience (UX/CX) and interfaces (UI) for the web and mobile, but I can also help with strategy for brands and digital products.
With over 25 years of experience, working with many companies and across various mediums — video, print, and interactive — I finally became an evangelist of common sense. Along all those years it became apparent to me most problems with projects stem from communication being the missing ingredient in many instances. And this became the problem I try to focus on, not only in professional work, but also in my private life.
Here are examples of some of the things I had a pleasure of working on.
These are some older projects, since all my latest work is (or was) done under various NDAs. If you would like to see some new things please contact me.